Paulinho and Oscar will first-hand present the new Gillette shaving line, which honors the Brazilian soccer team
Gillette gathered in Miami, the ambassadors of the Brazilian soccer team, Paulinho and Oscar, to present their new shaving line.
To highlight the concepts of the campaign, which involves the launch of the blades, made by steel and green-yellow passion, Gillette has invited visual artists as Lobo and Erica Mizutani to design the context of the event.
The duo, Oscar and Paulinho, put the brand on after Brazil scored 5-0 against Honduras. Both Brazilian players were on a photo-session where they were photographed shaving themselves with the blades from the American brand.
Besides the participation on that shaving moment where they tested the blades, Oscar interacted with the artists and literally had hands-on the work helping the artists to conclude the artwork
Painting the star on the panel designed by Erica – which brought elements of steel, green and yellow colors e soccer, the players signed the piece of art created by Lobo, which brought a picture of them both holding the new blades from the brand.
Showing more of a hard time with his artistic skills than with a ball, Paulinho joked about the interaction he had with the artists and said to be proud of being able to present the new product.
It is an honor for Gillette reuniting this great players and important parts of the team managed by Felipao, to present the blades made especially to honor the most successful soccer team worldwide.
Oscar emphasized the importance of the green and yellow colors to the Brazilian people and also complimented the work created by the artists.
“These are the colors forever set in the memory of the fans and I am sure they will motivate us a lot on the next games. The arts created by Erica and Lobo here bring a lot of the soccer concept and the green and yellow passion” mentioned the Chelsea midfielder.
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