In Art Licensing, the role of the artwork is to sell the product!
Lobo’s artwork has grown over the last years
The requirements for trademarks usage has increased progressively.
Art Licensing has growing with a great variety of products.
Artists are gaining more and more space in the economic context of the licensing business art, contributing with their creativity to boost sales in several segments.
There are many possibilities. A company licenses a brand when it needs to add value to the brand, through explicit values by a brand or art (by the signature of the known artist) to strengthen relationship with the target audience. In addition, licensed products link trust towards the brand, raising value-added.
The interest of local artists has led Brazil to hold the fifth position in the world ranking of this kind of creative activity, according to the Brazilian Licensed Association.
In general, when the license is well chosen and there is a well-made product, the result of a licensed program reflects in sales of the licensed products and it can be 20% higher. What means a lot because a licensed product allows higher profitability than a conventional product.
By creating unique pieces of art, Lobo tries to ensure maximum potential of his work, always adding exclusive art to each project artwork.
In the artist’s portfolio of licensed products there is a traveling Suitcase, Umbrella and Bags with BG Berlin (Germany), promotional action with Bauducco (Brazil), puzzle line with Toyster (Brazil) and Buffalo Games (NY) and has also launched a line of collectible soda cans with Viva Schin, Heineken’s Company
In Art Licensing, Quality and Creativity are the core values of the Artist Lobo
Art Licensing
Companies from all over the world can choose to obtain Pop Art from Lobo by licensing it.
If you have any questions or suggestions, and for special Art Licensing projects, please contact: Eriko Bagatim by email: eriko@lobopopart.com
Lobo carefully protects himself from unauthorized use of his authorial artwork and trademarks.
