Eight soda cans “Viva Xuxa” were created by the visual artist Lobo and will be sold around the country by Viva Schin.
Viva Schin, a soda brand to Heineken, launches a series of Collectible Cans inspired on the different phases of the career of the Brazilian hostess, Xuxa. It is the second time Viva Schin and Lobo gather to honor Xuxa, who is the ambassador of the soda brand.
The guarana soda was the chosen one by Lobo as a screen to his creations. To create the cans, Lobo has inspired on pictures taken by Blad Meneghel, Xuxa’s brother, in a photoshoot. The collection has been named “Viva Xuxa” and it owns the cans “Xou”, “Rainha”, “Beijinho, Beijinho”, “Loira” and “LadyX”. To present the new feature, Brasil Kirin will have an alternate launch schedule to piquing the curiosity of consumers.
Each guarana soda can will bring a Xuxa side, represented by Lobo’s vibrant colors and a distinct haircut from the most loved blonde of Brazil. Check the full line below!
Collectible Soda Cans
“The aim of the launch is to provide for the product fans and the hostess fan the possibility of collecting a totally exclusive can line, designed by a renowned artist. Besides, the focus is also to strengthen the concept Viva Junto (Live together), from Viva Schin, since the collection can be shared in fun moments with family and friends.”
MEET THE BRAZIL KIRIN
Viva Schin is a beverage company, which to Heineken Company and whose world headquarters is in Tokyo, Japan. Considered the sixth biggest brewery in the world, Kirin was founded in July 1885.