The RessignificArte Project, created by FTD Education, aims to bring art to the day-to-day in schools all over the country
To begin the project in 2018, the artist Lobo, known for his Pop Art and his great representations of celebrities, was the chosen artist.
To re-signify is to see the different in something already common in our eyes, and it was from this concept that FTD Education, reference in the textbook market and educational solutions, initiated the project RessignificArte, which is born with the purpose of transforming the look of professionals from the area of Education and lead, through the vision of great Brazilian artists, a new point of view for everyday elements that, over time, became banal.
The action, which begins now in 2018 with desk and wall calendars, will bring a different artist each year, which will represent a relevant theme for the educational context. To start the initiative, the artist Lobo was chosen, a world reference in Pop Art, which produced with exclusivity 12 illustrations – one for each month of the year – inspired by interculturality. Distributed to partner schools across the country, the materials also aim to provide a comprehensive look at intercultural work in the classroom.
The painting will be in Sao Paulo at the headquarters of FTD Education
“Our idea is to deliver a new purpose to an old companion of the tables and walls and transform our perception over the days, months and years, through the art and vision of renowned icons of the current artistic scene,” says Gisele Cruz, manager of FTD Education
FTD Education
For more than 100 years, the FTD’s mission is to transform society through education, thinking beyond and inspiring discovery, choice, freedom and citizenship. Recognized as a partner company, flexible and human, in 2015 repositioned its brand in the market and became known as FTD Education, whose slogan is “Educate well is think beyond.” Its proposal is integrated for schools, students, teachers and society and counts on: didactic materials and literature; Educational Solutions – with support for schools, educational consulting, teacher training, among others; new technologies – tools that expand teaching possibilities inside and outside the classroom; works and services that involve the family in the search for a complete Education.
