Heineken celebrates in 2015 its fifth anniversary in Brazil and moves forward to gain the country.
To celebrate this date, the brand promoted a social action aiming to consider, together with the employees, all Heineken achievements since they got in Brazil.
The employees were asked to send the communication team their insights and suggestions, during the months of April and May.
Based on that, a ranking was set with the most suggested achievements and the visual artist Lobo, considered reference in Pop Art, was invited to illustrate them in a three-meter screen that is exhibited at the headquarters in Sao Paulo.
The canvas will be in Sao Paulo and an engraving will be framed to be exhibited in one of each seven breweries of the brand
“We want to show that all these achievements were only possible thanks to everyone’s dedication and compromise.
Engaging them in the creation of the campaign and celebrating the fifth anniversary in Brazil, boosting the motto ‘building together’, we want to show them that all these achievements were only possible thanks to everyone’s dedication and compromise. ” says Fernanda Castejon, inside communication manager at Heineken Brazil.
Renowned worldwide and having a 150-year history of success, the brewery has arrived in Brazil in May 2010, when it bought the beer division of FEMSA Group.
Regarding the campaigns already launched in Brazil for the past five years, Fernanda said that Heineken was always trying to suggest a new approach to the beer category.
A very good example is the “Dance more, Drink slow” campaign that reinforced the responsible consumption concept.
Heineken Brasil
With more than two thousand employees, the brand owns seven factories spread all over the country nowadays. “Heineken is growing and investing in the country, it has solidified through one of its main figures, innovation, with branded content campaigns and social actions” says Fernanda.
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