Home It launching has buzzed the Instagram with famous people and their personalized paintings
Long-term friends, the attuned Lele Saddi, Mica Rocha, Fabi Saad and Gui Haji-Touma launched the Home it. An e-commerce focused on decorating items but targeted to a young and attuned audience, following the concept of “fast décor”.
On the store’s website it is easy to find exclusive pieces of art created by Lobo, also limited edition ones and all pieces signed by the artist.
For the launch of Home It, Lobo has worked on a series of personalized paintings, which were given as a gift to opinion leaders, the digital influencers as Giovanna Ewbank, Isabella Fiorentino, Camila Coelho, Lala Rudge, Sabrina Sato, Luciana Tranchesi, Mariana Weickert, Sophia Alckmin, among others. See below the launch campaign.
