C&A is one of the biggest fashion retail chain worldwide and opens new stores with Lobo’s artwork.
Its stores own a simple philosophy: selling the best in fashion at low prices. Shoes, underwear, children, women and men´s clothes and lots of accessories. All that displayed in an easy way and inside of a modern ambience.
With this simple concept, the retail chain has become one of the most influent and popular clothing and accessories stores.
One of the greatest hits of the company so far was firming partnerships with great Brazilian stylists who sign exclusive collections for C&A Collection.
Such as Reinaldo Lourenço, Isabela Capeto, Amir Slama, Alexandre Herchcovitch, Sergio K, Gloria Coelho, among other stylists.
Also mentioning celebrities as Fergie e Nicole Scherzinger, Beyoncé, Christina Aguilera and Gisele Bündchen, who sign modern and exclusive collections for the brand.
In the end of the year 2011, the brand presented its first partnership with one of the greatest names of international fashion and has announced the launch of the exclusive Stella McCartney collection.
In the year after, it was the time for the famous Italian stylist Roberto Cavalli to sign an exclusive, bold and sexy collection for C&A.
The artist Lobo was also invited to lend his art to the fashion brand.
Artwork was created for promotional gifts, useful and heavy-duty bags made of raffia, which were also eco-friendly and 100% reusable.
Made especially for being distributed as promotional gifts on the day of the new C&A store opening in all country.
The prints, created by Lobo, show different regions of Brazil and are divided into the Southern, South, North and Northeast regions.
The project had the participation of DM9DDB agency.
The artist Lobo has already worked for companies as Heineken, Brasil Kirin, Procter & Gamble, Grupo RBS, Bauducco, FAV 105, e Rolling Stone Magazine and to gather his art in special projects, adding value and visibility to these brands.
Get to know a little about these projects by clicking here