{"id":4046,"date":"2018-03-19T01:38:59","date_gmt":"2018-03-19T04:38:59","guid":{"rendered":"http:\/\/lobopopart.com.br\/portfolio\/promotion\/"},"modified":"2020-08-02T23:38:46","modified_gmt":"2020-08-03T02:38:46","slug":"promotion","status":"publish","type":"portfolio","link":"https:\/\/lobopopart.com.br\/en\/portfolio\/promotion\/","title":{"rendered":"Bauducco\u2019s promotion brings Lobo\u2019s artwork"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1483445495052{padding-top: 10vh !important;padding-bottom: 7vh !important;background-color: #fcb12f !important;}”][vc_column thb_color=”thb-light-column” animation=”animation bottom-to-top” offset=”vc_col-lg-6 vc_col-md-8″][vc_empty_space height=”80px”][vc_column_text animation=”animation scale”]\n

Bauducco\u2019s promotion brings Lobo\u2019s artwork<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1596421196140{padding-top: 10vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-6 vc_col-md-8″][vc_column_text animation=”animation scale”]\n

Bauducco bets in a new promotion to get their toasts to more Brazilian houses<\/span><\/h3>\n[\/vc_column_text][vc_column_text]How to keep toast fresh and also adding a modern touch to the kitchen? Bauducco’s Promotion!<\/p>\n

Bauducco answers this question with the new promotion \u201cDelicious desires\u201d.<\/p>\n

It gives the consumer three different container options to store toasts with an exclusive design, created especially for the new ad.<\/p>\n

Lobo and two other Brazilian artists were invited to create the design inspired on women, who are the main consumer of the product.<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473609029676{padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-6 vc_col-md-8″]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”20px”][vc_column_text animation=”animation top-to-bottom”]The themes are linked to the women\u2019s world and also to the brand\u2019s value, which is love, trips and welfare.<\/p>\n

Signed by Artists as Lobo, Anna Anjos and Rogerio Fernandes, who have portrayed the desires and hopes of the female population and what brings comfort and welfare to them.<\/p>\n

For the promotion of bauducco, Lobo has inspired himself on colors, welfare and some Brazilian postcards from Rio de Janeiro<\/a>, Sao Paulo<\/a>, Bahia<\/a> and Florianopolis<\/a>, which reveals a colorful and cheerful universe.<\/span><\/p>\n

Since the beginning of his career, Lobo has always inspired his work on people\u2019s lives. \u201cOn this project, I tried to bring colors and joy from our country, designing a can which shows a bit of our culture.\u201d Says Lobo.<\/h4>\n

The ad agency responsible for the Bauducco promotion was Mandarin,<\/a> which is specialized in creation, strategic planning and design for the point-of-sale.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473609029676{padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-6 vc_col-md-8″]\t

\n\t\t\t\n\t\t\t
\n\t\t\t\"Bauducco\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”40px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"Bauducco\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”40px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"Bauducco\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”40px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"Bauducco\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”40px”][vc_column_text]Bauducco is the biggest bakery industry in Brazil, owning the biggest panettone manufacturer in the world, Pandurata.<\/p>\n

Manufacturers from brands as Bauducco, Visconti and Tommy own a joint venture with Hershey\u2019s and are the distributors of Ovomaltine brand.<\/p>\n

The main products in the category are: Panettones, Cookies, Toasts, Muffins, Cupcakes and Chocolate.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473958227837{padding-top: 10vh !important;padding-bottom: 7vh !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-6 vc_col-md-8″][vc_row_inner][vc_column_inner]\t

\n\t\t\t
\n\t\t

\u201cIt is the first time a container to store toast is given as a gift in the category. Besides innovation, our main idea was offering a product that is either useful and also a piece of decoration at the same time.\u201d<\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t

\n\t\t\t\tThiago Jesus<\/cite>\n\t\t\tProduct Manager at Bauducco.<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-6 vc_col-md-8″][vc_empty_space height=”40px”][vc_column_text el_class=”align-center”]\n

See Too:<\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center”][vc_column width=”1\/4″ offset=”vc_col-lg-3 vc_col-md-3″][vc_empty_space height=”40px”][vc_column_text el_class=”align-center”]\n

Painting Portraits of the Artist Lobo<\/a><\/h3>\n

\"Painting<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/4″ offset=”vc_col-lg-3 vc_col-md-3″][vc_empty_space height=”40px”][vc_column_text el_class=”align-center”]\n

Inspiration in Brazilian Art<\/a><\/h3>\n

\"Brazilian<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/4″ offset=”vc_col-lg-3 vc_col-md-3″][vc_empty_space height=”40px”][vc_column_text el_class=”align-center”]\n

Custom Canvas! Original Paintings<\/a><\/h3>\n

\"Custom<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1483445495052{padding-top: 10vh !important;padding-bottom: 7vh !important;background-color: #fcb12f !important;}”][vc_column thb_color=”thb-light-column” animation=”animation bottom-to-top” offset=”vc_col-lg-6 vc_col-md-8″][vc_empty_space height=”80px”][vc_column_text animation=”animation scale”] Bauducco\u2019s promotion brings Lobo\u2019s artwork [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1596421196140{padding-top: 10vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-6 vc_col-md-8″][vc_column_text animation=”animation scale”] Bauducco bets in a new promotion to get their toasts to more Brazilian houses [\/vc_column_text][vc_column_text]How to keep…<\/p>\n","protected":false},"author":1,"featured_media":4047,"comment_status":"open","ping_status":"closed","template":"","tags":[599,729,717,570,730],"class_list":["post-4046","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-artist-lobo","tag-bauducco-en","tag-collectible-cans","tag-pop-art-en","tag-promotion","portfolio-category-promotion"],"yoast_head":"\nBauducco\u2019s promotion brings Lobo\u2019s artwork - 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