{"id":4053,"date":"2018-03-19T10:33:23","date_gmt":"2018-03-19T13:33:23","guid":{"rendered":"http:\/\/lobopopart.com.br\/portfolio\/heineken-art\/"},"modified":"2020-06-30T17:54:08","modified_gmt":"2020-06-30T20:54:08","slug":"heineken-art","status":"publish","type":"portfolio","link":"https:\/\/lobopopart.com.br\/en\/portfolio\/heineken-art\/","title":{"rendered":"Heineken celebrates 5 years of Brazil with the art of Lobo"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1483485132099{margin-top: 8vh !important;background-color: #3b8965 !important;}” thb_row_title=”Our Process”][vc_column thb_color=”thb-light-column” animation=”animation bottom-to-top” offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”30px”]\t
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\n\t\t\t\"Artist\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”20px”][vc_column_text]\n

Heineken celebrates in 2015 its fifth anniversary in Brazil and moves forward to gain the country.<\/h2>\n[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1483485151443{background-color: #b8d6a4 !important;}” thb_row_title=”Our Process”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”35px”][vc_column_text animation=”animation fade-in”]\n

To celebrate this date, the brand promoted a social action aiming to consider, together with the employees, all Heineken achievements since they got in Brazil.<\/strong><\/h2>\n[\/vc_column_text][vc_empty_space height=”15px”]\t
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\n\t\t\t\"Pop\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”25px”][vc_column_text]The employees were asked to send the communication team their insights and suggestions, during the months of April and May.<\/p>\n

Based on that, a ranking was set with the most suggested achievements and the visual artist Lobo, considered reference in Pop Art, was invited to illustrate them in a three-meter screen that is exhibited at the headquarters in Sao Paulo.<\/p>\n

 <\/p>\n

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The canvas will be in Sao Paulo and an engraving will be framed to be exhibited in one of each seven breweries of the brand<\/strong><\/span><\/h3>\n

 
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<\/h3>\n

\u201cWe want to show that all these achievements were only possible thanks to everyone\u2019s dedication and compromise.<\/h3>\n

Engaging them in the creation of the campaign and celebrating the fifth anniversary in Brazil, boosting the motto \u2018building together\u2019, we want to show them that all these achievements were only possible thanks to everyone\u2019s dedication and compromise. \u201d says Fernanda Castejon, inside communication manager at Heineken Brazil.<\/span><\/h3>\n

 <\/p>\n

 
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column animation=”animation fade-in” offset=”vc_col-lg-9 vc_col-md-10″]\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Heineken\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Heineken\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1483480475963{padding-top: 8vh !important;background-color: #bababa !important;}” thb_row_title=”Other Features”][vc_column thb_color=”thb-light-column” animation=”animation bottom-to-top” offset=”vc_col-lg-7 vc_col-md-9″][vc_column_text]Renowned worldwide and having a 150-year history of success, the brewery has arrived in Brazil in May 2010, when it bought the beer division of FEMSA Group.<\/p>\n

Regarding the campaigns already launched in Brazil for the past five years, Fernanda said that Heineken was always trying to suggest a new approach to the beer category.<\/p>\n

A very good example is the \u201cDance more, Drink slow\u201d campaign that reinforced the responsible consumption concept.<\/p>\n

 <\/p>\n

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\n\t\t\t\"Heineken\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner thb_color=”thb-light-column” width=”1\/2″ animation=”animation right-to-left” css=”.vc_custom_1483480892284{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #a5ce63 !important;}”][vc_column_text]\n

Heineken Brasil<\/h4>\n

With more than two thousand employees, the brand owns seven factories spread all over the country nowadays. \u201cHeineken is growing and investing in the country, it has solidified through one of its main figures, innovation, with branded content campaigns and social actions\u201d says Fernanda.<\/p>\n

www.heinekenbrasil.com.br<\/strong><\/a><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473231613500{margin-bottom: 8vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_video link=”https:\/\/www.youtube.com\/watch?v=8OE6JukXIwU&t=9s” align=”center”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1593548152654{margin-bottom: 8vh !important;}”][vc_column offset=”vc_col-lg-6 vc_col-md-8″ el_class=”align-center”][vc_empty_space height=”40px”][vc_column_text el_class=”align-center”]\n

See too:<\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1593548543199{margin-bottom: 8vh !important;}”][vc_column width=”1\/3″ offset=”vc_col-lg-3 vc_col-md-3″ el_class=”align-center”][vc_empty_space height=”40px”][vc_column_text el_class=”align-center”]\n

Blog Art! Enter and check out Curiosities<\/span><\/a><\/h3>\n

\"Melhor<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/4″ el_class=”align-center” offset=”vc_col-lg-3 vc_col-md-3″][vc_empty_space height=”40px”][vc_column_text el_class=”align-center”]\n

Artworks inspired by Cities Around the World<\/span><\/a><\/h3>\n

\"Quadros<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/4″ offset=”vc_col-lg-3 vc_col-md-3″][vc_empty_space height=”40px”][vc_column_text el_class=”align-center”]\n

Andy Warhol! The Most Iconic Artist<\/a><\/h3>\n

\"Andy<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1483485132099{margin-top: 8vh !important;background-color: #3b8965 !important;}” thb_row_title=”Our Process”][vc_column thb_color=”thb-light-column” animation=”animation bottom-to-top” offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”30px”][vc_empty_space height=”20px”][vc_column_text] Heineken celebrates in 2015 its fifth anniversary in Brazil and moves forward to gain the country. [\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1483485151443{background-color: #b8d6a4 !important;}” thb_row_title=”Our Process”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”35px”][vc_column_text animation=”animation fade-in”] To celebrate…<\/p>\n","protected":false},"author":1,"featured_media":4055,"comment_status":"open","ping_status":"closed","template":"","tags":[653,683,605,586,684,575,570],"class_list":["post-4053","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-amsterdam-en","tag-beer","tag-brazil","tag-brazilian-artist","tag-heineken-en","tag-painting","tag-pop-art-en","portfolio-category-corporate-events"],"yoast_head":"\nHeineken celebrates 5 years of Brazil with the art of Lobo - Lobo Pop Art<\/title>\n<meta name=\"description\" content=\"Plastic artist Lobo illustrated Heineken's five years of achievements in Brazil, on a three-meter canvas that is displayed in the central office in S\u00e3o Paulo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lobopopart.com.br\/en\/portfolio\/heineken-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken celebrates 5 years of Brazil with the art of Lobo\" \/>\n<meta property=\"og:description\" content=\"Heineken celebrates in 2015 its fifth anniversary in Brazil and moves forward to gain the country. 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