{"id":4065,"date":"2018-03-19T14:49:19","date_gmt":"2018-03-19T17:49:19","guid":{"rendered":"http:\/\/lobopopart.com.br\/portfolio\/284-store\/"},"modified":"2018-10-11T13:35:31","modified_gmt":"2018-10-11T16:35:31","slug":"wall-mural-284-store","status":"publish","type":"portfolio","link":"https:\/\/lobopopart.com.br\/en\/portfolio\/wall-mural-284-store\/","title":{"rendered":"284 launches collection and new Wall Mural signed by Lobo"},"content":{"rendered":"
[vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” el_class=”header-row” css=”.vc_custom_1473780070716{background-image: url(https:\/\/werkstatt.fuelthemes.net\/wp-content\/uploads\/2016\/09\/line-900.png?id=161) !important;}”][vc_column][vc_empty_space height=”80px”][vc_column_text]\n

284 BRASIL<\/h1>\n

Launch your new collection<\/h6>\n
of summer with new facade!<\/h6>\n[\/vc_column_text]\t
\n\t\t\t
\n\t\t\t\"284\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1482361602902{background-color: #186bce !important;}”][vc_column thb_color=”thb-light-column” offset=”vc_col-lg-8 vc_col-md-9″][vc_empty_space height=”40px”][vc_column_text animation=”animation fade-in”]\n

The 284 store<\/span> has invited the artist Lobo<\/span> to create a new storefront at their shop in Sao Paulo, which has just welcomed their summer collection.<\/span><\/h3>\n

 <\/p>\n[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text animation=”animation top-to-bottom”]The brand belongs to the bloggers Helena Bordon, Luciana and Marcella Transchesi<\/span> <\/strong>and they present their new collection at a very cheerful cocktail reception. They also use the special occasion to present the new storefront of the 284 Brazil, which is located in one of the most famous streets in Sao Paulo.
\n[\/vc_column_text]\t

\n\t\t\t
\n\t\t\t\"284\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1482361686631{background-color: #eded7d !important;}”][vc_column width=”1\/2″ offset=”vc_col-lg-8 vc_col-md-9″][vc_empty_space height=”30px”][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text animation=”animation bottom-to-top”]Created by artist Lobo, the storefront, located at Rua Oscar Freire, has been inspired by Color Blocking style, which has everything to do with the Summer Fast Fashion,\u00a0and it blends seamlessly with the color of the artist’s paintings.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text animation=”animation bottom-to-top”]Lobo has created the art inspired on the collection, where the \u201ccharacters\u201d were the models of the fashion campaign.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][vc_row_inner][vc_column_inner]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"Pop\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”5px”][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1482375315988{background-color: #ff8e38 !important;}”][vc_column thb_color=”thb-light-column” width=”1\/2″ offset=”vc_col-lg-8 vc_col-md-9″][vc_row_inner][vc_column_inner][vc_empty_space height=”50px”][vc_column_text animation=”animation bottom-to-top”]Color blocking is a huge trend in which it is paired neon colors<\/strong><\/span> together in the same outfit. It is been present in collections of international brands such as Marc Jacobs, Lacoste, Balenciaga, among others.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom”]Yves Saint Laurent was the first stylist to pop this trend at his Fall\/Winter collection, when it was launched the Mondrian dress of his collection entitled \u201cPop Art\u201d in 1966, showing that fashion and art can bond, and the outcome can be very satisfying.[\/vc_column_text][vc_column_text animation=”animation top-to-bottom”]Andy Warhol<\/strong><\/a> is probably the first Pop Art icon to become an important influential figure in the fashion world. He started his career as a fashion illustrator, working for magazines as Glamour, Mademoiselle and even Vogue. He was also the first artist to turn his art into fashion pieces.<\/p>\n[\/vc_column_text][vc_empty_space height=”50px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1482379824792{background-color: #d8d8d8 !important;}”][vc_column offset=”vc_col-lg-8 vc_col-md-9″][vc_row_inner][vc_column_inner][vc_empty_space height=”30px”][vc_column_text animation=”animation fade-in”]\n

CHECK OUT THE RESULT<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”20px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"Artist\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”10px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"Helena\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”10px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"284\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”10px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"284\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”20px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"284\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”10px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"284\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”10px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"Oscar\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”10px”]\t
\n\t\t\t\n\t\t\t
\n\t\t\t\"Promotion\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”40px”][vc_column_text]284! The name was chosen as a reference to the first address of Daslu store, on Domingos Leme street, in Sao Paulo. And the first store of the brand used to be at Villa Daslu.<\/p>\n

Nowadays, owing ten stores and also present in over than 150 multi-brand stores around the country, the 284 brand must grow even more next year with the introduction of franchises.<\/p>\n

Visit store:\u00a0www.284brasil.com.br<\/a><\/strong>[\/vc_column_text][vc_empty_space height=”80px”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” full_height=”yes” thb_divider_position=”bottom” el_class=”header-row” css=”.vc_custom_1473780070716{background-image: url(https:\/\/werkstatt.fuelthemes.net\/wp-content\/uploads\/2016\/09\/line-900.png?id=161) !important;}”][vc_column][vc_empty_space height=”80px”][vc_column_text] 284 BRASIL Launch your new collection of summer with new facade! [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1482361602902{background-color: #186bce !important;}”][vc_column thb_color=”thb-light-column” offset=”vc_col-lg-8 vc_col-md-9″][vc_empty_space height=”40px”][vc_column_text animation=”animation fade-in”] The 284 store has invited the artist Lobo to create a new storefront at their shop in Sao Paulo, which has just…<\/p>\n","protected":false},"author":1,"featured_media":4066,"comment_status":"open","ping_status":"closed","template":"","tags":[599,567,617,616,600,688],"class_list":["post-4065","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-artist-lobo","tag-brazilian-art","tag-fashion","tag-store","tag-urban-art","tag-wall-murals","portfolio-category-popart-en"],"yoast_head":"\n284 launches collection and new Wall Mural signed by Lobo - Lobo Pop Art<\/title>\n<meta name=\"description\" content=\"Store 284, by Helena Bordon, Marcella and Luciana Tranchesi shows a new collection and facade of the Oscar Freire store with Pop Art do Lobo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lobopopart.com.br\/en\/portfolio\/wall-mural-284-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"284 launches collection and new Wall Mural signed by Lobo\" \/>\n<meta property=\"og:description\" content=\"284 BRASIL Launch your new collection of summer with new facade! 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