{"id":5376,"date":"2018-08-10T23:36:01","date_gmt":"2018-08-11T02:36:01","guid":{"rendered":"https:\/\/lobopopart.com.br\/portfolio\/mercado-libre-florianopolis\/"},"modified":"2020-08-02T14:14:21","modified_gmt":"2020-08-02T17:14:21","slug":"mercado-libre-florianopolis","status":"publish","type":"portfolio","link":"https:\/\/lobopopart.com.br\/en\/portfolio\/mercado-libre-florianopolis\/","title":{"rendered":"Mercado Libre takes the art of Lobo to Florianopolis"},"content":{"rendered":"
[vc_row content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”1\/2″][vc_column_text]\"Mercado[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_column_text]\"Artista[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1533757712474{background-color: #ffef7a !important;}” el_class=”align-center”][vc_column offset=”vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”55px”][vc_column_text animation=”animation top-to-bottom”]\n

Mercado Libre inaugurates the Florianopolis Community with Pop Art of Lobo<\/span><\/h2>\n

Following in the footsteps of\u00a0Melicidade<\/a>, in Sao Paulo, Mercado Libre inaugurates the Florian\u00f3polis Community. The new headquarters, located in the Technology Complex of Florian\u00f3polis, has 1130m\u00b2, capacity for 150 people, 12 meeting rooms, Open Space and space of Leisure & Conviviality.<\/p>\n

Like Melicidade, space is inspired by the companies of Silicon Valley. Facebook, Apple and Tesla.<\/p>\n

<\/h2>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
\"Mural
Mural Art – Pop Artist Lobo<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1533771821897{background-color: #394f6e !important;}” el_class=”align-center”][vc_column thb_color=”thb-light-column” offset=”vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”30px”][vc_column_text]\n

With the help of Mercado Libre collaborators, Artist Paul has inserted components that reflect the company’s culture and achievements<\/span><\/h2>\n

The mural concept for the work area was inspired by Brazilian cities, mixing elements of Brazilian architecture, folklore and culture with the adherence of related themes and representing the Mercado Libre that has the largest buying and selling community in Latin America.<\/p>\n

In this space, special attention was given to the City of Florianopolis, with special mention to the famous Herc\u00edlio Luz Bridge, which is one of the main postcards of Florianopolis.<\/span><\/h3>\n

 <\/p>\n[\/vc_column_text][vc_column_text]\n

\"Corporate
Pop Artist Lobo paints Corporate Mural<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Brazilian
Brazilian Art by Pop Artist Lobo<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Mural
Mural Art Painting<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]In addition to the work areas, the new headquarters also incorporated leisure spaces. Here you will find the games room, doctor’s office, massage room, and the cafeteria.<\/p>\n

For this space, the idea of the artist was to represent the company Mercado Libre in Latin America, we can notice elements of culture, folklore and architecture from countries like\u00a0Equador<\/a>, Peru<\/a>, M\u00e9xico<\/a>, Argentina<\/a>, Uruguai e<\/a>\u00a0Chile<\/a> fused with elements of the company identity.<\/p>\n

The unique murals, have the total size of 2.60 meters of height and 25 meters of width.<\/p>\n[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”1\/2″][vc_column_text]\n

\"Arte
Art Mercado Libre<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Mural
Mural Art Mercado Libre<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
\"Mural
Painting on Mural<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
\"Mural
Mural Art inspired by Latin America<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_column_text]\n
\"Office
Office Mercado Libre<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Mercado
Office in Brazil<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Mercado
Mercado Libre Florianopolis<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Pop
Pop Artist Lobo<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-7 vc_col-md-9″][vc_column_text]Moving from the canvases to the murals, Lobo’s challenge was to create a work of art that was in harmony with the architecture and especially to create an original work of art that represented the DNA of the Mercado Libre.<\/p>\n

“To execute this mural for the Mercado Libre with the commitment to build a narrative that makes sense for the company and its employees, was my great challenge” says Lobo.<\/p><\/blockquote>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n

\"Florian\u00f3polis
Florianopolis Community<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Pop
Pop Art of the Artist Lobo<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Mercado
Mercado Libre Brazil<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
\"Office
Office Mercado Libre Florianopolis<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Pop
Pop Art Artist Lobo<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Mural
Mural Art for leisure area in the Mercado Libre office<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n
<\/div>\n
\"Pop
Pop Art Artist Lobo<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1533763978547{background-color: #ffef7a !important;}”][vc_column offset=”vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”30px”][vc_column_text]The exploration of Pop Art as a language in the proposal of the mural made a real integration of the art world with the corporate world.<\/p>\n

When art joins the architecture of a corporate environment, it relates to the environment, it makes up that space, it relates to the people who will work there and they will be lucky enough to look at it every day.[\/vc_column_text][vc_empty_space height=”30px”][vc_video link=”https:\/\/youtu.be\/ppsEnbJr9tY” align=”center” title=”See the video of the artist Lobo painting one of the murals in Mercado Libre” el_class=”align-center”][vc_empty_space height=”30px”][vc_column_text]\n

The Artist has already painted mural inspired by Los Angeles, see here.<\/a><\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1533764108546{background-color: #a5a5a5 !important;}”][vc_column offset=”vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”30px”][vc_column_text]\"Mercado[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n

Mercado Libre\u00a0<\/a>operates in 18 countries, has about 6 thousand employees and is the most popular e-commerce site in Latin America in terms of number of visitors.<\/h3>\n

The company is headquartered in Argentina and in addition to Brazil, the company has operations in Bolivia, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Ecuador, Honduras, Mexico, Nicaragua, Panama, Peru, Dominican Republic, Uruguay, Venezuela and Portugal.[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n

\"Mercado
Mercado Libre Florianopolis<\/figcaption><\/figure>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]\n

Mercado Libre is an innovative company and very attentive to the new trends of the corporate world when it encourages and supports the art and Brazilian artists like Lobo.<\/h3>\n

Mural Art embedded in the corporate world is not only a passing trend, it is the object of studies and scientific research that prove its efficiency.<\/p>\n

The impact of the insertion of art in the work environment, is object of study of the professor and researcher of psychology Alex Haslam. According to him, a study indicates that there is a 17% increase of the productivity of the employees when they are in a space decorated with art and plants.<\/p>\n

The art on mural is different from painting pictures because it is linked to architecture and allows me to explore space, go beyond the frames, I can go beyond and create an effect, create a new environment, it is a new area to be explored, says the artist Lobo.<\/p><\/blockquote>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_video link=”https:\/\/youtu.be\/IwedH9Iy8cY” align=”center” title=”Meet the Melicidade of Sao Paulo” el_class=”align-center”][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1593362684647{background-color: #e5e5e5 !important;}”][vc_column el_class=”text-center” offset=”vc_col-lg-6 vc_col-md-8″][vc_empty_space height=”30px”][vc_column_text]\n

See too:<\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1593362684647{background-color: #e5e5e5 !important;}”][vc_column width=”1\/4″ el_class=”text-center” offset=”vc_col-lg-3 vc_col-md-3″][vc_empty_space height=”30px”][vc_column_text]\n

Painting Portraits of the Pop Artist Lobo<\/span><\/a><\/h3>\n

\"Quadros<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/4″ offset=”vc_col-lg-3 vc_col-md-3″][vc_empty_space height=”30px”][vc_column_text]\n

Porto Alegre Airport displays Art Murals<\/a><\/span><\/h3>\n

\"Murais<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/4″ offset=”vc_col-lg-3 vc_col-md-3″][vc_empty_space height=”30px”][vc_column_text]\n

Exhibition “All Shades of Pop Art”, the Urban Arts<\/a><\/span><\/h3>\n

\"Loja<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”1\/2″][vc_column_text][\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_column_text][\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1533757712474{background-color: #ffef7a !important;}” el_class=”align-center”][vc_column offset=”vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”55px”][vc_column_text animation=”animation top-to-bottom”] Mercado Libre inaugurates the Florianopolis Community with Pop Art of Lobo Following in the footsteps of\u00a0Melicidade, in Sao Paulo, Mercado Libre inaugurates the Florian\u00f3polis Community. The new headquarters, located in the Technology Complex of Florian\u00f3polis, has 1130m\u00b2,…<\/p>\n","protected":false},"author":1,"featured_media":5359,"comment_status":"open","ping_status":"closed","template":"","tags":[568,599,1278,1280,1279,575,688],"class_list":["post-5376","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-artist","tag-artist-lobo","tag-florianopolis-en","tag-melicidade-en","tag-mercado-libre-en","tag-painting","tag-wall-murals","portfolio-category-mural-art","portfolio-category-popart-en"],"yoast_head":"\nMercado Libre takes the art of Lobo to Florianopolis - Lobo Pop Art<\/title>\n<meta name=\"description\" content=\"Mercado Libre inaugurates a new headquarters in Florian\u00f3polis and invited the Pop Artist Lobo to paint murals in the new office.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lobopopart.com.br\/en\/portfolio\/mercado-libre-florianopolis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado Libre takes the art of Lobo to Florianopolis\" \/>\n<meta property=\"og:description\" content=\"Mercado Libre inaugurates a new headquarters in Florian\u00f3polis and invited the Pop Artist Lobo to paint murals in the new office.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lobopopart.com.br\/en\/portfolio\/mercado-libre-florianopolis\/\" \/>\n<meta property=\"og:site_name\" content=\"Lobo Pop Art\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LoboPopArt\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-02T17:14:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lobopopart.com.br\/wp-content\/uploads\/2018\/08\/Painting-Mural-Mercado-Livre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@LoboPopArt\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lobopopart.com.br\/en\/portfolio\/mercado-libre-florianopolis\/\",\"url\":\"https:\/\/lobopopart.com.br\/en\/portfolio\/mercado-libre-florianopolis\/\",\"name\":\"Mercado Libre takes the art of Lobo to Florianopolis - 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