The event was held on the Island of Comandatuba and the artist Lobo was invited by RBS Group to paint live during the four day of event
The audience of 120 influential marketing executives and their companions, selected by the Editorial Board of Media & Message, focusing in their representation in the country’s advertising market.
The panel produced by the artist was the starting point for coloring the space, in a colorful and modern tour through various regions of Brazil and its sights.
Parts of the panel were reproduced on decor pillow and directed the choice of flower tones.
Lobo elaborated a panel of 8 meters in length, divided into 16 pictures that were drawn during the event to the guests.
The art was inspired by the 2014 World Cup cities, depicting icons of Brazilian architecture, culture, fauna and flora.
Lica Paludo’s team transformed the Grupo RBS hostel into the most contested venue of the event, which also featured DJ Thon Soriedem, and Helena Rizzo, who was voted the best female chef in the world in 2014, cooking and serving hot meals with flavors and surprising flavors.
Hotel Transamerica Comandatuba is Comandatuba Island, Bahia, 70 kilometers from Ilhéus airport and 10 minutes by car from Comandatuba Airport.
The resort offers guests options that transform the stay into memorable moments amid coconut palms, lush wildlife and pristine native vegetation. A paradise with everything a 5 star hotel can offer.
Visit the MNB website www.marketingnetworkbrasil.com.br
Due to the success of the event, RBS commissioned with the artist a series of works to present clients and friends.
For the group’s new office in São Paulo, Lobo created a pop art panel inspired by Rio Grande do Sul and Santa Catarina.
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