Recyclable material is the future!
Fifteen 190 centimeters height and one-meter diameter cans will be set up all over the city of Sao Paulo. Reciclalata wants to call the attention to the eco-friendly cause: the importance of recycling aluminium cans.
The big cans will be painted by Lobo and other 14 more artists, due to the 25th year anniversary of the aluminium can in Brazil, and other 50 worldwide. The project was idealized by Top Trends and it is sponsored by Novelis and the Ministry of Culture.
The exhibition takes place first on the Streets of Sao Paulo city and D&D Shopping Mall. After that, the big cans will be taken to Belo Horizonte, Brasilia and Rio de Janeiro. In each city, a new can will be incorporated to the collection.
More than 250 thousand people are part of the recyclable material chain, promoting social inclusion and generating movement in the economy
Brazil is a record-holder in aluminium can recycling, with 98% of the consumed volume recycled every year.
The artist Lobo honored, with his art, part of this group of people who really get hands to work and make a difference.
Lobo has visited and got to meet of a collective recyclable material place called Vitoria do Belem, which takes place in the eastern part of Sao Paulo. The collective started in Belem neighborhood inside of an Environmental Professional/Educational Training Center (Cefopea), member of the Reciclazaro association on June, 6th, 2014.
The collective aims to gather around 90 members, who will pre-sort and sell more than 150 tons of recyclable material each month. Besides the contribution to a better world by recycling material that would be thrown in trash, the project aims to generate income to the members.
“A lot is being said about recycling nowadays, but a few people really do something for the preservation of the environment. As soon as I was invited by Top Trends to be part of the project, I wanted to meet the collective and its members. They´re very simple, almost never noticed, but they´re the ones who really make a difference.” Says Lobo.
The Novelis
Novelis was founded in January 2005, result of the break-up of an aluminium laminated company called Alcan Aluminium from Brazil.
Its story in the country dates back to 1940, when Alubrasil was founded, which resulted in Alcan, company that has heritage not only the aluminium tradition but also some of the social projects they support up to the present.
World leader in laminated aluminium by income, production volume and market share, Novelis keeps its headquarters in Atlanta (USA) and 36 other operating facilities in 11 countries in Asia, Europe, North America and South America.
Besides working the newly commissioned pieces, Lobo’s pop sensibility lent itself to many collaborations with globally recognized brands such as:
Heineken, 20th Century Fox, Procter & Gamble, Roche, Rolling Stone Magazine, among others.
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