Xuxa Meneghel is the new Viva Schin soda line ambassador
Xuxa’s business success keeps huger than never and it proves its commercial strength. Xuxa’s new TV show at Record channel calls the audience and announcer’s attention.
When she signed the contract with the TV company, the queen (as she is considered by her fans) started been sponsored by Brasil Kirin. The TV hostess became the Viva Schin soda line’s official spokesperson.
The brand, which shows a new brand positioning and visual identity, has already announced the sponsorship of the hostess’s TV show, at TV Record. Now expands the partnership and it will have Xuxa as its key figure to endorse the brand’s products and new position.
Besides merchandising actions on the TV show, Xuxa will also participate on events from Brasil Kirin. “Nothing better than having a star as Xuxa”, says the marketing manager of the brand.
Brasil Kirin is so thrilled with the partnership, and due to its enormous credibility and performance, is giving Xuxa three fridges, exclusively created by the visual artist Lobo, which will be in her dressing room.
Lobo, Brazilian Pop Art icon, was also in charge of portraying the hostess face on the soda cans of other flavors, as guarana, orange and cola.
It seems she liked the outcome when she posted on her official Instagram page @xuxamenegheloficial pictures of the product and joking she was looking good also on a soda can.
Xuxa has built the biggest Ibero-American children’s entertainment empire, present in Brazil, in Latin-American countries, the USA and Europe.
In the 1990’s the TV hostess reached one hundred million viewers daily alongside with TV shows in Brazil, Argentina, Spain and the USA.
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