The influence of Pop Art in the World of Fashion

POP ART IN FASHION

Since Pop Art emerged in the 1950s, it has gone hand in hand with the fashion industry.

Rebellious against elitist values, Pop Art embraced mundane life experiences, introducing aspects of mass culture and bringing art closer to the new generation of Americans who were beginning to experience all the benefits of America’s consumer paradise in post-war America.

Pop Art employed images of mass culture known from advertisements to other banal objects, enveloping them in sensational and bold color combinations.

 

 

Yves Saint Laurent was the first designer to burst with the trend in her Fall / Winter collection when she launched the Mondrian dress in her collection entitled “Pop Art”, launched in 1966. Showing that fashion and art can unite, and that the result of this can be quite satisfactory.

Andy Warhol started in the fashion world!

Andy Warhol is probably the first pop art icon to become the influential figure in the fashion world. He began his career as a fashion illustrator, working for magazines such as Glamor, Mademoiselle and even Vogue.

 

 

He was also one of the first artists to turn his art into fashion items. Just as pop art was turning to mass culture in the fifties and sixties, high fashion came on the scene with mass-produced items.

In the sixties, Warhol began to print his art drawings on the paper dresses that were at that time becoming a novelty. These garments captured the very essence of the consumer lifestyle when they approached the idea of discarding consumer goods.

 

 

The most popular artists in the fashion industry

When we talk about artists who have left a big impact on fashion design, we must mention Warhol again, as he is definitely one of the most referenced artists in the industry.

In the 1990s, Gianni Versace used his Marilyn engraving on his dress designs, and in more recent times Christian Dior launched a collection inspired by Warhol’s shoe sketches, and Jean-Charles de Castelbajac presented clothing printed with the artist’s portrait.

 

 

The same can be said of Roy Lichtenstein, whose work is an inexhaustible source of inspiration for designers and brands. Clothing with the work of Lichtenstein were included in the collections Iceberg and Lisa Perry, and the artist is favored by footwear brands such as Nike, Vans and Converse.

Today, Jeremy Scott of Moschino, continues the fashion line inspired by consumerism

 

 

The influence of pop art in fashion has never really stopped, and a Warhol with his Marilyn can be seen on t-shirts, bags and accessories

 

 

See too:

Andy Warhol! The Most Iconic Artist

Quarantine Art | Artist Creates during Quarantine

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