Bauducco’s promotion brings Lobo’s artwork
Bauducco bets in a new promotion to get their toasts to more Brazilian houses
How to keep toast fresh and also adding a modern touch to the kitchen? Bauducco’s Promotion!
Bauducco answers this question with the new promotion “Delicious desires”.
It gives the consumer three different container options to store toasts with an exclusive design, created especially for the new ad.
Lobo and two other Brazilian artists were invited to create the design inspired on women, who are the main consumer of the product.
The themes are linked to the women’s world and also to the brand’s value, which is love, trips and welfare.
Signed by Artists as Lobo, Anna Anjos and Rogerio Fernandes, who have portrayed the desires and hopes of the female population and what brings comfort and welfare to them.
For the promotion of bauducco, Lobo has inspired himself on colors, welfare and some Brazilian postcards from Rio de Janeiro, Sao Paulo, Bahia and Florianopolis, which reveals a colorful and cheerful universe.
Since the beginning of his career, Lobo has always inspired his work on people’s lives. “On this project, I tried to bring colors and joy from our country, designing a can which shows a bit of our culture.” Says Lobo.
The ad agency responsible for the Bauducco promotion was Mandarin, which is specialized in creation, strategic planning and design for the point-of-sale.
Bauducco is the biggest bakery industry in Brazil, owning the biggest panettone manufacturer in the world, Pandurata.
Manufacturers from brands as Bauducco, Visconti and Tommy own a joint venture with Hershey’s and are the distributors of Ovomaltine brand.
The main products in the category are: Panettones, Cookies, Toasts, Muffins, Cupcakes and Chocolate.
“It is the first time a container to store toast is given as a gift in the category. Besides innovation, our main idea was offering a product that is either useful and also a piece of decoration at the same time.”
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